[CFQ] How To Gain and Retain Customers - Oct 11 2005
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In this issue:
~ How To Gain and Retain Customers
~ Marketing Tip
~ Quote Of The Day
~ Today's Recommended Resource
~ Free Download
~ Tools and Resources
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How To Gain and Retain Customers for Your Online Business
- By Karen Walker
It's the most basic rule of business: you need to sell some to earn
some. Salesmanship therefore, or the art of closing a sales, is of
paramount importance for any business venture. After all, we can't
expect any earnings if we don't make any sales.
Winning customers is essential for the success of our enterprise.
And this is also true for online businesses. In fact, some would
say that winning customers online has its share of pros and cons.
The good news is that the entire world is your market, and you
could potentially reach more people through the World Wide Web. The
disadvantage? The Internet offers a more impersonal channel in our
dealings with people, making it more difficult to garner their
trust and favor.
So what are we to do then? Fear not, dear friend. As with
everything else in life, we should try to accentuate the positives
to compensate for the negatives. Here are a few ways by which you
could gain a good number of customers, and keep them for a long and
profitable business for you and your family.
Always deliver quality goods or services. There is no better
vehicle for our business message than our products themselves.
Consistently offering things that are more than worth our
customers' time and money will brand us as enterprises that are
committed to quality products and services. This would only serve
us well in future dealings with the same clients. Additionally,
this would make our clients as advertising vehicles for our
business as well, as they would spread the word about the
excellence of our service to people belonging to their network.
Always try to over-deliver. People love receiving more than what
they paid for. If you consistently give them some extras, their
minds would be conditioned to trust your business for future
transactions.
Provide bonuses. In addition to the product you're selling, add
some more goods that would perk up the package. Do this in a manner
that you will make your customers aware of the value of the bonuses
if they were otherwise purchased. This would definitely increase
the worth of your product, and such would make it more favorable
for a successful sale. Additionally, your bonuses would foster good
will with your clients, and this could go a long, long way for
future orders.
Build relationships. The importance of building good relationships
with your customers cannot be undermined. As we've discussed
earlier, the Internet is a rather informal venue for personal
dealings. So try to humanize your approach so that your customers
can relate to you as someone who is more than just a business
provider, but also as a friend.
Make use of a mailing list. A mailing list is an Internet marketers
number one weapon. By capturing the contact details of people who
may not have been interested with their current offer, they will be
able to condition the same people for future sales. And this could
serve their businesses well for quite a long time, as one
successful sale can beget another and another after that. So invest
on an excellent autoresponder service and prepare those follow-up
messages well. Take good care of your subscriber base, and they
will take good care of your business in return.
Winning customers is more than just luck. It entails a lot of
strategizing and good planning. Retaining customers involve the
same level of commitment as well. In the highly competitive world
of online marketing, trust plays an integral role in achieving our
goals. Try your best to win your customers' trust. Take care of it.
And for sure, this trust would fuel good business for you for many
years to come.
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Marketing Tip
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Automate your entire site with effective intelligent robots like
autoresponders, ad trackers and order processing system that pulls
in sales and runs your business without your presence.
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Quote Of The Day
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"The indispensible first step to getting the things you
want out of life is this: Decide what you want."
= Ben Stein
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Today's Recommended Resource
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Profit Equalizer
Take Hold Of Your Own Financial Destiny Once And For All
You can keep doing what you've been doing - scraping by one day at
a time - or you can buy Profit Equalizer and turn your financial
future around... right here, right now!
==> Profit Equalizer
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Free Download
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A Simple Guide To Creating Your Own eBooks
Learn the simple secrets that allow the pros to write and create
high demand e-books any time they want. It's so easy you will
be astonished. The potential for profit in understanding and
applying this simple formula is unlimited.
==> Download now
(.exe)
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Tools and Resources
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As always, drop by the website for additional tools
and resources to assist in your Internet Marketing
success!
==>
ToolBox
Archived newsletters are now available on the web
site.
==> Newsletter
Archives
Your Partner In Success,
Karen
P.S. Be sure to tell your friends about the CashFlow Quest newsletter.
Send them to:
==> http://www.cashflowquest.com
P.P.S. Want to work from home?
==> http://www.income-directory.com