[CFQ] How To Gain and Retain Customers - Aug 29 2006
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In This Issue:
~ How To Gain and Retain Customers for Your Online Business
~ Marketing Tip
~ Quote Of The Day
~ Today's Recommended Resource
~ Free Download
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How To Gain and Retain Customers for Your Online Business
It's the most basic rule of business: you need to sell
some to earn some. Salesmanship therefore, or the art
of closing a sales, is of paramount importance for any
business venture. After all, we can't expect any earnings
if we don't make any sales.
Winning customers is essential for the success of our
enterprise. And this is also true for online businesses.
In fact, some would say that winning customers online
has its share of pros and cons. The good news is that
the entire world is your market, and you could potentially
reach more people through the World Wide Web. The
disadvantage? The Internet offers a more impersonal
channel in our dealings with people, making it more
difficult to garner their trust and favor.
So what are we to do then? Fear not, dear friend. As
with everything else in life, we should try to accentuate
the positives to compensate for the negatives. Here are
a few ways by which you could gain a good number of
customers, and keep them for a long and profitable
business for you and your family.
Always deliver quality goods or services. There is no
better vehicle for our business message than our products
themselves. Consistently offering things that are more
than worth our customers' time and money will brand us
as enterprises that are committed to quality products
and services. This would only serve us well in future
dealings with the same clients. Additionally, this would
make our clients as advertising vehicles for our business
as well, as they would spread the word about the excellence
of our service to people belonging to their network.
Always try to over-deliver. People love receiving more
than what they paid for. If you consistently give them
some extras, their minds would be conditioned to trust
your business for future transactions.
Provide bonuses. In addition to the product you're selling,
add some more goods that would perk up the package. Do this
in a manner that you will make your customers aware of the
value of the bonuses if they were otherwise purchased. This
would definitely increase the worth of your product, and
such would make it more favorable for a successful sale.
Additionally, your bonuses would foster good will with your
clients, and this could go a long, long way for future orders.
Build relationships. The importance of building good
relationships with your customers cannot be undermined.
As we've discussed earlier, the Internet is a rather
informal venue for personal dealings. So try to humanize
your approach so that your customers can relate to you
as someone who is more than just a business provider,
but also as a friend.
Make use of a mailing list. A mailing list is an Internet
marketers number one weapon. By capturing the contact
details of people who may not have been interested with
their current offer, they will be able to condition the
same people for future sales. And this could serve their
businesses well for quite a long time, as one successful
sale can beget another and another after that. So invest
on an excellent autoresponder service and prepare those
follow-up messages well. Take good care of your subscriber
base, and they will take good care of your business in
return.
Winning customers is more than just luck. It entails a
lot of strategizing and good planning. Retaining customers
involve the same level of commitment as well. In the
highly competitive world of online marketing, trust plays
an integral role in achieving our goals. Try your best
to win your customers' trust. Take care of it. And for sure,
this trust would fuel good business for you for many years
to come.
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Marketing Tip:
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Create other web sites that draw your initial target audience.
Then you can lead your prospects to your main web site by
linking to your other web sites.
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Quote of the Day:
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"The chief beauty about time is that you cannot
waste it in advance. The next year, the next day,
the next hour are lying ready for you, as perfect,
as unspoiled, as if you had never wasted or
misapplied a single moment in all your life. You
can turn over a new leaf every hour if you choose."
~ Arnold Bennett
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~ Today's Recommended Resource
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Do you need an Internet business idea?
How about a NEW source of revenue for an existing
business?
Because I've just finished reviewing a brand-new
software that "regular" people just like you have
already used to create automated Internet businesses
that are generating $151,000... $360,000...
$1.2 M (and more!) per year... often working
less than 10 hours per week!
And I think you really NEED to see it!
=> Internet business ideas
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~ Free Download
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Google Adsense Templates
Discover the Fast, Easy, Fool-Proof Way to
Generate Huge Cash Profits on Autopilot
(& Even While-You Sleep) Using Google AdSense
Templates!
==> Google Adsense Templates (.pdf file)
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Tools and Resources
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As always, drop by the website for additional tools
and resources to assist in your Internet Marketing
success!
==> ToolBox
Archived newsletters are available on the web site.
==> News Letters
Be sure to check out my recommended resources.
==> Karen Recommends