[CFQ] How To Increase Your Sales - May 29 2006
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In This Issue:
~ How To Increase Your Sales
~ Marketing Tip
~ Quote Of The Day
~ Today's Recommended Resource
~ Free Download
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How To Increase Your Sales
How do you persuade someone to do what you
want them to do?
A whole world of marketing exists around us
trying to do that every minute of the day.
Do you even notice it anymore or, like your
prospects, have you subconsciously set up a
system of "radar defenses" against the daily
bombardment of marketing messages?
Take a minute and count up the advertising
methods which fight for your attention
(and money) every day. Just the basic list
includes:
· Yellow page ads
· Newspaper and magazine ads
· Postcards, catalogs, and direct mail
circulars in your "snail mail" box
· Radio pitches interrupting the flow of
your favorite songs
· TV ads - about 20 minutes worth per
hour now
· Hundreds of storefronts, "mega" malls,
and strip malls
· Highway billboards by the thousands
· Circulars hung on your doorknob
· Illegal signs on stop signs and telephone
poles
· Legitimate email messages
· Spam email or UCE (unsolicited commercial
email)
Just these 11 sources can overwhelm your
brain with marketing messages. Like trapped
rats, people develop defenses against this
never-ending onslaught. They throw up a wall
or a "radar defense" that goes into action
the minute they smell a "pitch" or a sales
job. Don't blame them. We all do it!
So how can you get around this psychological
wall against the constant sales and marketing
messages? Well, the answer does NOT lie in
hitting people with more frequent and obnoxious
advertising or sly, sneaky tactics. You might
get them to trust you for a minute, but it will
backfire in the long run.
You must do two things instead:
1. First, you must establish credibility for
yourself and your business as an expert.
2. Second, you must reduce their fears about
doing business with you.
Doing these two things will get you past their
defenses and allow you the opportunity to
persuade them to buy your product.
So how do you accomplish these two "simple"
things? What will win someone's attention,
raise your credibility, and lower their fear
factor all at the same time? The one-word
answer really applies to most everyone.
Trust!
If a seller can get behind your defenses
with information which makes you trust them,
then that credibility will carry over into a
sale much of the time.
How can you get this credibility?
Well, take this next fact as online marketing
"gospel," for many people have proven its
effectiveness.
Fact: Publishing and promoting with free articles
gives you one of the most powerful opportunities
available to tip the buyer's credibility scale
in your favor.
How can we prove this works? Quite easily actually.
Take a break from reading this and go check out
a newspaper or magazine for a minute.
Which do you trust more, the ads or the articles?
Most people will choose the articles hands down.
Why? Because the articles don't try to "sell" you
anything. Instead, they hand out useful information
for educational or other practical purposes.
Most of us grew up in a culture which says we can
believe and "trust" what appears in the standard
"news" or "information" format. In other words,
if it appears in print, then we can believe and
trust the author.
So go ahead! Use this lifetime of conditioning
to your advantage in selling your products and
services!
Very few things will create an atmosphere of trust
and confidence in people as reading one of your
articles on a subject that greatly interests them.
It shows you know your business. It also
demonstrates you will do more than just try to
sell them something.
Publishing articles literally lets you fly
under their advertising "radar defenses."
So remember these points when deciding whether
or not to use articles to promote your business:
1. Few things create as much trust and confidence
in the minds of potential customers as reading an
article you wrote on a subject which specifically
and intensely interests them.
2. Articles establish credibility quickly because,
right or wrong, we've all been trained to trust
the "news."
3. An article, or series of articles, will
differentiate you from the competition, who
bombard people with nothing but sales messages.
4. Providing content-rich, non-sales-oriented
articles willalso help build and solidify your
relationship with existing customers so they give
you repeat business.
----
Jim Edwards is a syndicated newspaper columnist
and the co- author of an amazing new ebook,
Turn Words Into Traffic
that will teach you
how to use free articles to quickly drive
thousands of targeted visitors to your website
or affiliate link!
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Marketing Tip:
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Write your own ads, articles and reviews instead
of the pre-formatted ones offered by affiliate
programs. This will set you apart from all the
other affiliates in the same program.
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Quote of the Day:
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"Focus more on your desire than on your doubt,
and the dream will take care of itself. You
may be surprised at how easily this happens.
Your doubts are not as powerful as your desires,
unless you make them so."
~ Marcia Wieder
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~ Today's Recommended Resource
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"The Lazy Man's Guide to Online Business"
Discover how to work less, get paid more
and have tons more Fun! Learn the proven
tips, tricks, techniques and strategies
used by the Super "Lazy Achievers" who
make big bucks online!
Now you can finally learn what separates
these people from the rest of the pack!
FREE Info.
The Lazy Man's Guide
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~ Free Download
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"Big Book Of Proof"
If you haven't seen Ewen Chia's "secret weapon"
to make avalanches of instant cash *without*
your own product, website or list...
Then it's high time you do so now!
--> Download Now (.pdf file)
There's even a hidden bonus on page 24 of the book
you can download.
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Tools and Resources
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As always, drop by the website for additional tools
and resources to assist in your Internet Marketing
success!
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Be sure to check out my recommended resources.
==> Karen Recommends